http://www.gloat.org playfool Fri, 04 May 2012 22:47:34 +0000 http://www.gloat.org en http://gloat.org/GOGOYU http://gloat.org/following/gloat.org/GOGOYU Fri, 04 May 2012 22:47:34 +0000 playfool 1603568 Position: Creative Director Agency: CP+B One in four Canadian children is considered overweight or obese. Alarmed by that statistic, Concerned Children’s Advertisers, a Canadian organization that has been creating social marketing programs to benefit youth for more than two decades ask us to create an experience that would inspire kids to be more healthy. Because our audience are kids it was simple we created a video game that rewards kids for the amount of physical activity they do in their day-to-day lives. The more active they are in the real world, the better they do in the game. Using FitBit technology to track steps. Press Fast Company's article on the Game The Wall Street Journal Strategy Online Marketing Magazine Vancouver Press Canada.com Montreal Press Credits: Darren Richardson - Creative Director Design Director - John Thai Writer - Neil Blewett Art Director - Spencer Black Producer - Alison Ng <img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.36.34_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.36.34_o.png" data-mid="17157430" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.36.45_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.36.45_o.png" data-mid="17157442" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.36.54_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.36.54_o.png" data-mid="17157455" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.03_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.03_o.png" data-mid="17157470" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.10_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.10_o.png" data-mid="17157484" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.15_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.15_o.png" data-mid="17157506" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.21_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.21_o.png" data-mid="17157543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.28_640.png" width="640" height="393" width_o="1178" height_o="725" src_o="http://payload.cargocollective.com/1/0/29390/1603568/Screen shot 2012-05-04 at 18.37.28_o.png" data-mid="17157547" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-01_640.png" width="640" height="448" width_o="640" height_o="448" src_o="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-01_640_o.png" data-mid="17236515" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-02_640.png" width="640" height="448" width_o="640" height_o="448" src_o="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-02_640_o.png" data-mid="17236560" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-06_640.png" width="640" height="448" width_o="640" height_o="448" src_o="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-06_640_o.png" data-mid="17236572" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-05_640.png" width="640" height="448" width_o="640" height_o="448" src_o="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-05_640_o.png" data-mid="17236581" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-04_640.png" width="640" height="448" width_o="640" height_o="448" src_o="http://payload.cargocollective.com/1/0/29390/1603568/postcards203-04_640_o.png" data-mid="17236603" border="0" align="left"/> http://gloat.org/Keith-Tyson http://gloat.org/following/gloat.org/Keith-Tyson Mon, 16 Jan 2012 23:08:55 +0000 playfool 349197 Award winning site for Artist Keith Tyson Position: Creative Technical Director. Agency: de-construct <img src="http://payload.cargocollective.com/1/0/29390/349197/Picture 4.png" width="670" height="512" width_o="1164" height_o="890" src_o="http://payload.cargocollective.com/1/0/29390/349197/Picture 4_o.png" data-mid="1531836" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/349197/Picture 5.png" width="670" height="512" width_o="1164" height_o="890" src_o="http://payload.cargocollective.com/1/0/29390/349197/Picture 5_o.png" data-mid="1531837" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/349197/Picture 6.png" width="670" height="512" width_o="1164" height_o="890" src_o="http://payload.cargocollective.com/1/0/29390/349197/Picture 6_o.png" data-mid="1531839" border="0" align="left"/> http://gloat.org/Rickards-Movember-Digital http://gloat.org/following/gloat.org/Rickards-Movember-Digital Fri, 04 Nov 2011 15:10:13 +0000 playfool 2044279 Position: Creative Director Agency: CP+B Year: 2011 Movember the Men's health charity and Rickard's Beer joined forces to gather awareness around the charity. We created an integrated campaign that featured such media as Pre-Roll Video, Digital, Mobile, Wild Posting and product Can Design. The Campaign was for the month of November 2011 The heart of the initiative lives on Facebook, where users can register and literally battle their mustaches against friends. Fans can choose from The Red Imperials, Dark Chevrons, White Walruses or Blonde Handlebars. Each of the four teams represent a flavour of Rickard's. Once selected, users compete to see which stache will reign supreme by dueling friends in events, including “Greco Mo Wrestling” and the “3 Metre Stache Dash”. In a gaming first, the power of the virtual mustache is determined by the user’s actual moustache growth. The more a user uploads pictures of his mustache progress, the more powerful his virtual stache becomes. Featured here is the Digital and Mobile Experiences Press: Toronto Sun Strategy online and Mag Best Ads Credits: Darren Richardson - Creative Director Art Director - Mark Scott Art Director - Benson Ngo Writer - Scott MacGregor Writer - Mike Dubrick Design Director - John Thai Online Digital <img src="http://payload.cargocollective.com/1/0/29390/2044279/Screen shot 2011-09-23 at 9.17.45 AM_640.png" width="640" height="289" width_o="1440" height_o="652" src_o="http://payload.cargocollective.com/1/0/29390/2044279/Screen shot 2011-09-23 at 9.17.45 AM_o.png" data-mid="10183490" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29390/2044279/MoRickardsFB_WhiteWa-B47631_640.jpg" width="640" height="2459" width_o="761" height_o="2925" src_o="http://payload.cargocollective.com/1/0/29390/2044279/MoRickardsFB_WhiteWa-B47631_o.jpg" data-mid="14833280" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29390/2044279/MoRickardsFB_GameAction_640.jpg" width="640" height="677" width_o="761" height_o="805" src_o="http://payload.cargocollective.com/1/0/29390/2044279/MoRickardsFB_GameAction_o.jpg" data-mid="14833353" border="0" align="left"/> Mobile <img src="http://payload.cargocollective.com/1/0/29390/2044279/RICKARDS-MobileFlipBook_640.jpg" width="640" height="500" width_o="2000" height_o="1564" src_o="http://payload.cargocollective.com/1/0/29390/2044279/RICKARDS-MobileFlipBook_o.jpg" data-mid="14833385" border="0" align="left"/> http://gloat.org/Microsoft-Office-OOH http://gloat.org/following/gloat.org/Microsoft-Office-OOH Mon, 24 Oct 2011 17:47:19 +0000 playfool 2196318 Position: Creative Director Agency: CP+B Microsoft Office asked us to take over a project with a very short deadline, we had to come up with new creative and a tag for the back to school June 2011. We delivered creative against. 1. TSA (Bus shelters) 2. Tri Vision Big Animations 3. Big Screen Animation 4. Columns Animations 5. Posters This was placed across Canada in English & French, the creative below ran was captured in Dundas Square Toronto Tag: Discover the best school year ever. Credits: Creative Director - Darren Richardson Art Director - Benson Ngo Writer - Freddy Nduna Art Director: Oliver Brooks Writer: David Strasser MS Office OOH from Darren Richardson on Vimeo. <img src="http://payload.cargocollective.com/1/0/29390/2196318/Screen shot 2011-10-24 at 12.19.02 PM_640.png" width="640" height="450" width_o="808" height_o="569" src_o="http://payload.cargocollective.com/1/0/29390/2196318/Screen shot 2011-10-24 at 12.19.02 PM_o.png" data-mid="10978664" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/2196318/Screen shot 2011-10-24 at 12.19.29 PM_640.png" width="640" height="458" width_o="804" height_o="576" src_o="http://payload.cargocollective.com/1/0/29390/2196318/Screen shot 2011-10-24 at 12.19.29 PM_o.png" data-mid="10978667" border="0" align="left"/> http://gloat.org/Rickard-s-Movember-Spots http://gloat.org/following/gloat.org/Rickard-s-Movember-Spots Mon, 17 Oct 2011 18:57:55 +0000 playfool 1603124 Position: Creative Director Agency: CP+B Year: 2011 Movember the Men's health charity and Rickard's Beer joined forces to gather awareness around the charity. We created an integrated campaign that featured such media as Pre-Roll Video, Digital, Mobile, Wild Posting and product Can Design. The Campaign was for the month of November 2011 Featured here are the Online spots & Wildposting. Press: Toronto Sun Strategy online and Mag Best Ads Agency Spy Credits: Darren Richardson - Creative Director Art Director - Mark Scott Writer - Mike Dubrick Full Spot 30's pre-roll version Wild Posting <img src="http://payload.cargocollective.com/1/0/29390/1603124/EndSlate1_640.jpg" width="640" height="360" width_o="1000" height_o="563" src_o="http://payload.cargocollective.com/1/0/29390/1603124/EndSlate1_o.jpg" data-mid="10193411" border="0" align="left"/> http://gloat.org/Molson-RedLeaf-Project http://gloat.org/following/gloat.org/Molson-RedLeaf-Project Fri, 14 Oct 2011 13:21:09 +0000 playfool 1606506 Position: Creative Director Agency: CP+B Molson will be planting 100,000 trees in partnership with Tree Canada, and we’ve made it easy for people to help us give back. Molson host 20 events; 10 park projects and 10 concerts. Those who volunteer for one of our Evergreen park projects will get a free ticket to a concert in that region. Molson even made an 8-bit VIDEO GAME that allows you to plant a virtual tree - and for every virtual tree planted, Molson Canadian will plant a real one. We encourage you to get plantin’ at redleafproject.ca. Credits: Creative Director - Darren Richardson Creative Director - Aaron Starkman Writer - Mike Dubrick Art Director - Benson Ngo Art Director - Nathan Garvie Art Director - Vince Tassone Design Director - John Thai Designer: Genevieve Beharry Director of Technology - Arthur Fullerton Developer - Steve Shaddick QA - David Eyers UX - Bo Zou <img src="http://payload.cargocollective.com/1/0/29390/1606506/Screen shot 2011-06-17 at 8.47.05 AM_640.png" width="640" height="455" width_o="1210" height_o="861" src_o="http://payload.cargocollective.com/1/0/29390/1606506/Screen shot 2011-06-17 at 8.47.05 AM_o.png" data-mid="7870569" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1606506/Screen shot 2011-06-17 at 8.47.44 AM_640.png" width="640" height="351" width_o="1206" height_o="662" src_o="http://payload.cargocollective.com/1/0/29390/1606506/Screen shot 2011-06-17 at 8.47.44 AM_o.png" data-mid="7870573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1606506/Visual_640.png" width="1060" height="4096" width_o="1060" height_o="4096" src_o="http://payload.cargocollective.com/1/0/29390/1606506/Visual_o.png" data-mid="7870575" border="0" align="left"/> http://gloat.org/Rickards-Movember-Product-Design http://gloat.org/following/gloat.org/Rickards-Movember-Product-Design Thu, 13 Oct 2011 22:37:51 +0000 playfool 2044289 Position: Creative Director Agency: CP+B Year: 2011 Movember the Men's health charity and Rickard's Beer joined forces to gather awareness around the charity. We created an integrated campaign that featured such media as Pre-Roll Video, Digital, Mobile, Wild Posting and product Can Design. The Campaign was for the month of November 2011 Featured here is the product designs which were carried across all in-store and partner bars. Press: Toronto Sun Strategy online and Mag Best Ads Credits: Darren Richardson - Creative Director Art Director - Benson Ngo Writer - Mike Dubrick Design Director - John Thai Designer - Dylan Royal Product Design of the Rickards Can for the Movember campaign in market 4th quarter 2011 <img src="http://payload.cargocollective.com/1/0/29390/2044289/Rickards_Group_RGB_small_8.jpg" width="500" height="463" width_o="500" height_o="463" src_o="http://payload.cargocollective.com/1/0/29390/2044289/Rickards_Group_RGB_small_8_o.jpg" data-mid="10799899" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.22.25 PM_640.png" width="640" height="469" width_o="1072" height_o="786" src_o="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.22.25 PM_o.png" data-mid="10169134" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.24.19 PM_640.png" width="640" height="467" width_o="1056" height_o="772" src_o="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.24.19 PM_o.png" data-mid="10169184" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.24.29 PM_640.png" width="640" height="464" width_o="1058" height_o="768" src_o="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.24.29 PM_o.png" data-mid="10169194" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.24.39 PM_640.png" width="640" height="465" width_o="1057" height_o="769" src_o="http://payload.cargocollective.com/1/0/29390/2044289/Screen shot 2011-09-22 at 6.24.39 PM_o.png" data-mid="10169209" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/2044289/MovemberLockup.png" width="567" height="551" width_o="567" height_o="551" src_o="http://payload.cargocollective.com/1/0/29390/2044289/MovemberLockup_o.png" data-mid="10169453" border="0" align="left"/> http://gloat.org/Rickard-s-15-TV-Spot http://gloat.org/following/gloat.org/Rickard-s-15-TV-Spot Fri, 16 Sep 2011 21:56:05 +0000 playfool 1597144 Position: Creative Director Agency: CP+B We were asked to create a campaign for the Launch of Rickard's blonde, which was eagerly anticipated. The Campaign was called Anticipate the flavour Most agencies concentrate on the pour shot when creating a beer spot, but we wanted to move away from that. This is quite a different spot for a beer brand and also for Rickard’s. Press: Shoot Online - Spot of the week winner Marketing Best Ads Stimulatant Credits: Darren Richardson - Creative Director Director(s) - Common Good Director of Photography - Edu Grau Writer - Mike Dubrick Art Director - Benson Ngo Design Director - John Thai Producer - Alina Prussky Content Manager - Christine MacDonald Rickard's 15 Second TV Spot for Canadian TV from Darren Richardson on Vimeo. <img src="http://payload.cargocollective.com/1/0/29390/1597144/Screen shot 2011-09-16 at 5.53.53 PM.png" width="638" height="361" width_o="638" height_o="361" src_o="http://payload.cargocollective.com/1/0/29390/1597144/Screen shot 2011-09-16 at 5.53.53 PM_o.png" data-mid="10013666" border="0" align="left"/> http://gloat.org/Friends-With-Benefits http://gloat.org/following/gloat.org/Friends-With-Benefits Fri, 16 Sep 2011 21:48:00 +0000 playfool 2014632 Position: Creative Director Agency: CP+B Content for the Axe channel Friends With Benefits Explained By Old People Credits: Michael Murray - Creative Director Darren Richardson - Creative Director Writer - Neil Blewett Art Director - Spencer Black http://gloat.org/Rickards-30-TV-Spot http://gloat.org/following/gloat.org/Rickards-30-TV-Spot Tue, 26 Jul 2011 18:18:33 +0000 playfool 1596440 Position: Creative Director Agency: CP+B We were asked to create a campaign for the Launch of Rickard's blonde, which was eagerly anticipated. The Campaign was called Anticipate the flavor Most agencies concentrate on the pour shot when creating a beer spot, but we wanted to move away from that. This is quite a different spot for a beer brand and also for Rickard’s. Press: Shoot Online - Spot of the week winner Marketing Best Ads Stimulatant Credits: Darren Richardson - Creative Director Director(s) - Common Good Director of Photography - Edu Grau Writer - Mike Dubrick Art Director - Benson Ngo Design Director - John Thai Producer - Alina Prussky Content Manager - Christine MacDonald Rickards Blonde 30" from Darren Richardson on Vimeo. <img src="http://payload.cargocollective.com/1/0/29390/1596440/Rickards1_640.jpg" width="640" height="360" width_o="960" height_o="541" src_o="http://payload.cargocollective.com/1/0/29390/1596440/Rickards1_o.jpg" data-mid="8781275" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1596440/Rickards2_640.jpg" width="640" height="360" width_o="960" height_o="541" src_o="http://payload.cargocollective.com/1/0/29390/1596440/Rickards2_o.jpg" data-mid="8781278" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1596440/Rickards3_640.jpg" width="640" height="360" width_o="960" height_o="541" src_o="http://payload.cargocollective.com/1/0/29390/1596440/Rickards3_o.jpg" data-mid="8781279" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1596440/Rickards4_640.jpg" width="640" height="360" width_o="960" height_o="541" src_o="http://payload.cargocollective.com/1/0/29390/1596440/Rickards4_o.jpg" data-mid="8781280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29390/1596440/Rickards5_640.jpg" width="640" height="360" width_o="960" height_o="541" src_o="http://payload.cargocollective.com/1/0/29390/1596440/Rickards5_o.jpg" data-mid="8781283" border="0" align="left"/>